Unless you have a recording habit, the name Blue may be somewhat unfamiliar to you. The company was founded in the mid-'90s as an outfit that refurbished pro-level studio mics. Around 2000, it decided it was time to make its own products, so it introduced the $1,000 Bottle microphone that's still around today. In the years that followed, Blue continually moved toward more accessible, consumer-friendly products. It started with a more affordable pro mic, the Blueberry, before using a similar setup to what's in the 8 Ball condenser unit for the extremely popular $50 Snowball USB model.
How does a company that's focused on collecting sound decide to move into beaming it out to your ears? As Blue tells it, the transition was natural. "We definitely knew the world didn't need another headphone, especially after Beats had done an amazing job creating a whole new segment," Maier told Engadget. "Everyone else in the world tried to copy them and come into that market."
The company decided to stay on the bench for a while until it could develop something unique. "We knew that the technology is basically the same; it's just going in the opposite direction from an audio standpoint," Maier said. "We knew that we could offer some novel ideas, both in design and taking some of our pro audio know-how and bringing it to a larger audience." Maier said that as the quality of streaming music started to improve over what we all listened to in the age of the MP3, there was a need for new headphones that offered better sound to match.
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